There are many reports that Apple is developing a smaller than the 9.7-inch display some of the Tablet PC. After a long wait, Apple finally show called "iPad Mini" This equipment sales in some selected countries and November 2. Apple does not disclose sales figures for the iPad Mini. However, Apple recently announced that the fourth-generation full-size iPad and iPad Mini Tablet PC in the market the first weekend sold a total of 3,000,000 units.
This success for Apple is not new. However, Apple's iPad Mini is a little strange products in its product portfolio. This is the success of Apple for the first time to use the function is not strong enough and small Tablet PC. This is the first time Apple in terms of price effectively weakening the large size of its popular iPad. Needless to say, iPad Mini is an important driving factor for change in Apple's internal.
The iPad Mini also had an impact on the broader tablet PC market. Apple iPad Mini is a variety of ways, users of Apple and its competitors. With the the iPad Mini into the holiday selling season, will feel the impact of the above-mentioned stakeholders.
IPad Mini tablet PC market change from the good aspects and bad aspects.
1) iPad Mini will establish the legal status of the small screen
For two years, Apple said it did not see any reason to launch the Tablet PC is less than the 9.7-inch display. However, Apple now has a configuration Tablet PC 7.9-inch display. Through the introduction of the iPad Mini, Apple finally determine the legal status of the small size of the Tablet PC, including small size Tablet PC competitors.
2) 8-inch display is the next trend?
That said, Apple will win in the display of the low-end market size. As pointed out, iPad Mini configured 7.9-inch display. Most other small-sized tablet PCs are equipped with 7-inch display. Taking into account the many Tablet PC manufacturers in the past year has been the catch-up game, may not be long before these companies will give up select 8-inch Tablet PC 7-inch Tablet PC.
3) Apple's market share in the expanding
One of the benefits to launch another iPad Apple Tablet PC market share will expand in the next few quarters. If the market research firm IDC's figures are correct and Apple now owns a 50% share of the tablet PC market, along with other models of the Tablet PC market, Apple's market share will only grow.
4) iPad sales now is shunt
Apple Tablet PC market share will grow in the next few quarters, how much is unclear. Although Apple's Tablet PC select will help, but many analysts say, iPad Mini will divert large size iPad sales. A report every sale of 4 million iPads, had 1,000,000 units iPad the Mini. If not iPad Mini, 1,000,000 is a the iPad large size. Tablet PC sales figures continue to disclosure, people have to remember these things.
5) LTE is an essential function
Apple set a new standard for 4G LTE services bundled on an iPad Mini. Prior to this, the field of low-end Tablet PC manufacturers offer only Wi-Fi-enabled devices. Looking to the future, 3G, HSPA + and LTE will appear in the products of these manufacturers.
6) storage competition continue
Smaller tablet PCs has been less storage capacity. For example, Google Nexus 7 Tablet PC 8GB and 16GB storage capacity options. However, the choice of 16GB, 32GB and 64GB models of Apple's iPad Mini. The competitors will have to catch up, caused the real storage wars between Apple and other vendors.
7) to find the effective point of pricing
the iPad Mini Tablet PC will be the field of pricing a profound impact. However, iPad Mini in the end and what impact will the market remains to be seen. On one hand, the iPad Mini's starting price of $ 329, this may cause 149 or $ 199 price sales of Tablet PC manufacturers to raise prices. On the other hand, these vendors may stick to their pricing, forcing Apple to reconsider their pricing models. In either case, the pricing is low end of the tablet computer market, a worrying problem.
8) designed to focus on mobility
Apple's new iPad Mini design is completely focused on mobility. This equipment is very thin, very light and beauty. Not all of the Tablet PC iPad Mini competition can say that. However, if the smart phone market is a guide, is expected next year will be better tablet PC design to enter this market. Many companies are finding that the win Apple in the smartphone market because it implements a technological innovation, with a good balance of mobility.
9) Many leader no longer leading
Amazon and Google was dominant at the low end of the tablet PC market. However, almost all analysts and research firm that, when the time of the sales figures in the next few quarters Statistics iPad Mini, Amazon and Google's dominance will change. Apple will be at the low end of the tablet PC market leading position in the foreseeable future will be more than competitors shipments. Is a bad news for Google and Amazon.
10) Apple's competition will be expanded
To enter the low-end tablet PC market, Apple has decided to compete with all the Tablet PC manufacturers. Prior to release iPad Mini, Apple can not compete with Amazon, Google and Barnes & Noble. Now, Apple to compete with these vendors. This is a good thing or a bad thing, there is controversy, and depends on your support which company. However, the more competition, the greater the business risk. Even Apple will also be competitive impact.