Indoor navigation and location-based services will create a new world of advertising and social services. However, there is not which technology to become a winner. Massachusetts, a start-up companies a combination of new digital lighting and smart phones.
Imagine such a scene: you walk into the mall, you want to buy the latest of the iPad Mini, a warm coat and some groceries, so you open a mobile application and let it lead you to where to go, and even provide some concessions. coupons. The entrepreneurial companies ByteLight are ready to create such a scene. LED lights and smart phones create customer tracking and guidelines, the positioning of goods and providing preferential communication network.
You might be wondering what is the use of LED lights here. GPS works in outdoor, but not to force the indoor. At the same time, although there are some companies trying to use the wireless network for indoor positioning, but the common indoor wireless technologies (such as Wi-Fi and Bluetooth) and less suitable to locate the exact location of each person.
Creativity of ByteLight is specially designed optical signal to the smartphone's camera to automatically track the location of the customer: issued by the store LED lights. Must be installed in order to achieve this goal, the customer's smartphone software of ByteLight, and the phone can not be placed in a bag or pocket, each LED light with chips send light signals.
Said Dan Ryan, co-founder and chief technology officer of the ByteLight, this light signal by flashing code mode, the flashing speed approaching the human eye can not see. The excellent positioning technology must be fast and accurate, ByteLight technical positioning accuracy can be reached within one meter positioning time less than a second, he said,.
LED lights inside the chip and the software to detect optical signals also opened the way for targeted advertising or to help the customer to find what you want. Ryan said that this chip is very cheap, all smartphone camera work.
The Dan Ryan another co-founder and CEO of Aaron Ganick also need to work out the business model. ByteLight will not chip or sales with chips LED lights, but they might be interested in LED lamp manufacturers provide chip design to collect license fees. The company does not intend to develop their own mobile applications, but the development of these applications, developer tools, which can charge a license fee.
ByteLight has set up a content management system, can help retailers track the smartphone advertising and other messages. If retailers lack to create and publish content as well as professional and technical analysis of advertising results to ByteLight seek help.
In order to smooth implementation ByteLight technology, need extensive consultations between the LED lamp manufacturers, retailers, and application developers. Jia Nike said positioning technology might be able to attract the LED light manufacturers, because it gave them in addition to energy-saving and replacement cost another selling point. This also means that the the velocity of ByteLight technology depends on the growth of the LED market.
Tracking the user's mobile ad bombing will bring the potential privacy issues. Ryan and Jia Nike is very sensitive on this issue, they hasten to point out, the customer as long as the phone in your pocket or purse would not reveal their location.